![]() ![]() Matt Denerstein, managing director of investment at media agency Mindshare NA, also told Digiday about how Shark Week is a testament to Discovery Channel’s lasting power. Another thing is making sharks scarce: Discovery airs no shark programming outside of Shark Week,” he said. People want to know.” He also explained how the network’s strategy to not air a lot of shark content throughout the year keeps the interest in shark week alive. “There’s an audience that grew up with it. There’s something really innate in the curiosity we have about sharks. “Everyone knows AirJaws, but we now have Shark Camp and Alien Sharks. “We have to keep our content and shows diverse,” he said. In an interview with Digiday in 2014, Michael Sorensen, vice president of development and production at Discovery Channel, explained how Shark Week was born out of audiences’ fascination with sharks.
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